Major Assignment

The School aims to assign students to their preferred Majors (Journalism and Digital Media Major or Public Relations and Advertising Major), prioritizing their choices while ensuring sufficient places and resources to maintain quality teaching and learning. A fair and transparent Major assignment system is crucial to achieve this goal. This system should provide equal opportunities for all students to enroll in a Major that aligns with their abilities and aspirations, based on a holistic evaluation of their assignment criteria.

Guiding Principles
 
  1. The assignment criteria should be fair and transparent.
  2. Students’ preferences will be prioritized in the Major assignment.
  3. Diversity will be considered to ensure each programme has a balanced and inclusive student cohort.
  4. Objective, quantifiable measures will serve as the primary criteria to maintain fairness and consistency in the assignment process.
  5. The assignment process will provide equal opportunities for all students to enroll in their preferred programmes.
Criteria of Major Assignment
 

The assignment order will be determined based on the following criteria:


Local and Mainland entrants:

CriteriaPercentage
HKDSE scores (Best 5 subjects)
OR Joint Entrance Examination Results		40%
Students’ choice preferences30%
Subject score of COMM1015 Studies in Communication, Media, and Journalism20%
School allocation10%
Total100%


Non-JUPAS entrants:

CriteriaPercentage
Students’ choice preference50%
Subject score of COMM1015 Studies in Communication, Media, and Journalism30%
School allocation20%
Total100%


Notes:

  • COMM1015 Studies in Communication, Media, and Journalism is pre-assigned to all first-year broad-based students.
  • COMM1015 Studies in Communication, Media, and Journalism does not permit unit transfers or exemptions.
  • If a student withdraws or fails to complete COMM1015 Studies in Communication, Media, and Journalism, the score for this course will be recorded as zero.
  • To uphold the principles of the Major Assignment Scheme, first-year students are not allowed to apply for a change of Major within the School.
  • When more than one student have the same ranking score, the tie-breakers will be applied to determine their priority on the merit order list. The tie-breakers are listed below:
    1. HKDSE English subject score
    2. HKDSE Chinese subject score
    3. HKDSE Sum of English and Chinese subject score
    4. Alternative English Language score
    5. Alternative Chinese Language score
    6. Students’ meeting records with their Academic Advisors.
  • To ensure a balanced distribution of students across the two majors in the first year, the School reserves the right to make the final assignment decision.

 

Results of 2024 entry
100% of students were assigned to their first choice.

Timeline
 
Target DatesActions
Mid-November

Submit applications via BUniPort.

Early December

Assign Majors upon receipt of the grades of COMM1015 Studies in Communication, Media, and Journalism.

Late December

Release assignment results.
Students may appeal for reconsideration of results.

Early January

Commence studies in assigned Major.

Appeal Procedure
 

Students may appeal their Major assignment after the main round results are announced, provided there is evidence of a significant administrative error or procedural irregularity in the assignment process.

The following procedures will be adopted:

  1. Students must submit an appeal via email to commadmission@hkbu.edu.hk within two days of the announcement of results. Late submissions will not be accepted.
  2. A consultation meeting will be scheduled, and the appeal result will be sent to the applicant by email. This decision will be conclusive and binding.