Vision and Mission

Truth is Virtue


We strive to fulfill our vision through whole-person education, innovative research, and active service for Hong Kong, greater China, and the global community.

"Truth is virtue" is our motto. We hold that truth shall be approached through free, responsible, effective and balanced communication of accurate facts, diverse views, and creative works. To continuously approach and uphold truth, we strive:

  • To foster outstanding and socially responsible community leaders, practitioners and scholars through quality teaching and learning
  • To advance knowledge in various areas of communication through scholarly, creative and professional output
  • To anticipate and serve the changing needs of local, regional and global communities

Vision
 

We aspire to be the communication school of choice in Asia, respected for excellence in adaptability, creativity, innovation, and ethical practice, for educating future leaders and professionals in communication, for creating useful knowledge of communication, and for serving society through communication.

Mission
 

In line with the University's "whole person education" philosophy, the mission of the School of Communication is to provide an innovative approach to its field and to build on unity, leadership, and growth to best serve its students and the community.