Master of Social Sciences (MSocSc) in Media Management
ABOUT THIS PROGRAMME
The Programme, entitled “Master of Social Sciences in Media Management”, is jointly offered by the School of Communication and the School of Business at Hong Kong Baptist University.
Taking advantage of the expertise of the faculty of both Schools, the Programme integrates state-of-the-art knowledge about media and management in its programme design for the education of media professionals for executive leadership in the media industry.
Students will be immersed in holistic studies of the overall media environment and management strategies with a view to applying the knowledge and skills in media operations.
As a professional degree built upon solid research foundation, the Programme emphasizes both thinking and application in media management and serves both the media industry and the society by educating confident and competent media managers. Located in strategic Hong Kong, the Programme is geared to the challenges of rapid media development in the Pan-Chinese region and a globalizing world.
The programme aims to develop professionals’ conceptual and analytical skills in applying state-of-art media and management research knowledge; to discipline media professionals with leadership and management acumen; to cultivate media professionals to become executive leaders in the media industry; and to lay a foundation for those interested in further advanced studies in media or management.
Curriculum Design
The Programme requires a minimum of 27 credit units of coursework of which 12 credit units are from Core Courses, 12 units of Elective Courses, and 3 units of Application Project which is optional and can be replaced by an extra Elective Courses. (subject to Senate’s approval)
As a high quality professional programme, the Programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems.
course structre
core courses
(12 units)
| COMM7260 | Introduction to Media Management | 3 units |
| FIN7250 | Corporate Financial Management | 3 units |
| MGNT7090 | Strategic Management and Business Policy | 3 units |
| MKT7070 | Global Marketing Strategy | 3 units |
Application Project
(3 units) # subject to Senate approval
Optional: students can replace the project with an elective course
| COMM7290 | Professional Seminar & Application Project | 3 units |
Elective Courses
(12 units)
Remarks: Not all elective courses will be offered in any single academic year, and will be offered based on instructor and facility availability. Course enrolment is limited by quotas.
Communication School Electives
| COMM7010 | Foundations of Communication Study | 3 units |
| COMM7020 | Approaches & Methods in Communication Research | 3 units |
| COMM7040 | Issues in Intercultural Communication # (CEF: 21Z09624-9) | 3 units |
| COMM7050 | Media and Communication in Chinese Societies | 3 units |
| COMM7060 | Issues in Corporate Communication # (CEF: 21Z09623-0) | 3 units |
| COMM7130 | Globalization of Media & Communication | 3 units |
| COMM7160 | Organizational Communication | 3 units |
| COMM7170 | Communication Campaign Workshop # (CEF: 28Z03257-6) | 3 units |
| COMM7180 | Media Law & Ethics | 3 units |
| COMM7190 | Issues and Cases in Mass Communication | 3 units |
| COMM7200 | New Media Workshop # (CEF: 28Z03258-4) | 3 units |
| COMM7220 | Advertising Management | 3 units |
| COMM7230 | Writing for Multimedia in Public Relations # (CEF: 28Z05989-A) | 3 units |
| COMM7240 | Media Markets | 3 units |
| COMM7250 | Strategic Public Relations and Crisis Management # (CEF: 21Z09622-2) | 3 units |
| COMM7270 | Media Policies & Regulations | 3 units |
| COMM7280 | Communication Technologies & Media Organizations | 3 units |
| COMM7300 | Consumer Insights | 3 units |
| COMM7310 | International Advertising | 3 units |
| COMM7510 | Public Administration & the Media | 3 units |
| COMM7550 | Advertising in China | 3 units |
| COMM7560 | Political Communication & Public Opinion | 3 units |
| COMM7570 | Youth, Media and Consumption | 3 units |
| COMM7580 | Social Media Marketing # (CEF: 21Z09621-4) | 3 units |
| COMM7610 | Social Services Marketing and Communication | 3 units |
| COMM7620 | Social Media and Online Social Networks | 3 units |
| COMM7630 | Qualitative Research Methods | 3 units |
| COMM7750 | Using Social Networks: For Communications Professional | 3 units |
| COMM7760 | Advertising and Society | 3 units |
| COMM7770 | Data Visualization | 3 units |
| COMM7780 | Big Data Analytics for Media and Communication | 3 units |
| COMM7790 | Communication and Technology | 3 units |
| COMM7800 | New Media Design and Communication | 3 units |
| COMM7810 | Branding | 3 units |
| COMM7820 | Privacy, Data Protection, and Surveillance in the Communication and Media Context | 3 units |
| COMM7830 | Media Communications and Psychology | 3 units |
| COMM7840 | Algorithmic Culture | 3 units |
| COMM7850 | Emerging Technology for Media and Communication | 3 units |
| COMM7860 | Communicating Data | 3 units |
| COMM7870 | Deceptive Communication | 3 units |
| COMM7880 | Advanced Quantitative Communication Research Methods | 3 units |
| COMM7890 | Communication Research Thesis | 3 units |
| COMM7900 | Media Convergence: Theory and Practice | 3 units |
Business School Electives
| HRM7600 | Global Human Resource Management | 3 units |
| MGNT7320 | Leadership Theories and Development | 3 units |
| MKT7100 | Management of Marketing Communication and Online Media | 3 units |
| BUS7440 | Entrepreneurship Development | 3 units |
Elective Courses
(offered by other Programmes - limited quota and number of quota decided by the Programmes offering the courses)
Students are only allowed to take a maximum of 6 units in this category
| ACCT7770 | Corporate Accounting | 3 units |
| ACCT7780 | Corporate Law | 3 units |
| ACCT7820 | Taxation | 3 units |
| AF7410 | Financial Management for Film, Television and New Media | 3 units |
| AF7450 | Case Studies in Production and the Market | 3 units |
| CTV7220 | World Cinema: History, Aesthetics & Cultural Issues | 3 units |
| CTV7230 | Graduate Seminar on Chinese New Waves | 3 units |
| CTV7250 | Graduate Seminar on Hong Kong Television | 3 units |
| CTV7270 | Current Issues of Asia Media | 3 units |
| CTV7290 | Critique of Contemporary Arts | 3 units |
| CTV7370 | Cinematography for Directors | 3 units |
| CTV7380 | Dramaturgy and Directing | 3 units |
| JOUR7010 | International Relations Theory & Practice | 3 units |
| JOUR7020 | Comparative & International News | 3 units |
| JOUR7030 | Research Methods in Media & Communication | 3 units |
| JOUR7040 | Multimedia Journalism | 3 units |
| JOUR7070 | Theories of Journalism and Communication | 3 units |
| JOUR7080 | Current Issues & Cases Studies in International News | 3 units |
| JOUR7090 | International News Translation | 3 units |
| JOUR7110 | Reporting International Conflict | 3 units |
| JOUR7120 | International Business and Financial Reporting | 3 units |
| JOUR7140 | Globalization, Economics and Finance | 3 units |
| JOUR7250 | Reporting China and Hong Kong | 3 units |
| JOUR7260 | Reporting Southeast Asia | 3 units |
| JOUR7270 | Entrepreneurial Journalism | 3 units |
# CEF reimbursable courses
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Prof. FENG, Charles G. C.
Associate Dean (Postgraduate Studies) and Professor, Department of Interactive Media
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Prof. YEO, Dominic T.E.
Associate Head and Professor
Director, AI and Wellbeing Lab, AI Media Centre -
Dr. CHEN, Anfan
Programme Director, Research Assistant Professor of Department of Communication Studies
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Prof. CHAN, Kara K. W.
Part-time Lecturer
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Ms. TAM, Wai Yi
Part-time Lecturer
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Mr. HEWETT, Gareth
Part-time Lecturer
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Mr. YAU, Shing Mu
Part-time Lecturer
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Prof. LING, Howard
Professor of Practice, Department of Management, Marketing and Information Systems
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Mr. HUNG, Barry
Lecturer, Department of Management, Marketing and Information Systems
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Ms. CHOW, Bonnie
Associate Professor of Practice, Department of Management, Marketing and Information Systems
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Prof. AHN, Albert
Associate Professor, Department of Management, Marketing and Information Systems
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Prof. ZOU, Shirley
Assistant Professor, Department of Accountancy, Economics and Finance
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Dr. JIN, Jun
Lecturer, Department of Accountancy, Economics and Finance
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Dr. NG, Brandon
Senior Lecturer, Department of Management, Marketing and Information Systems
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Dr. CHAN, Alison
Lecturer, Department of Management, Marketing and Information Systems
ADMISSION REQUIREMENTS
The Programme will be of interest to the following students: Bachelor’s degree holders who are employed in media organizations or in the communication functions of the public or private sector, or who aspire to such positions, and who see the in-depth understanding of media industries and management as contributory to executive leadership in their career and in the society.
APPLICANTS SHOULD
- Hold a Bachelor’s Degree from a recognized university or institution; AND
- Be able to communicate in English at an advanced level, possessing one or more of the following qualifications if they did not study in an English-speaking institution:
- A minimum score of 79 in TOEFL
- A minimum score of 6.5 in IELTS
We adopt a rolling admission policy and open a window for application from mid-November to end- June (usually having First Round November – January; Second Round February – June). It may be to your advantage to apply as early as possible, as the window may close earlier when all spots are filled.
* If the English score submitted did not meet the minimum English requirement (i.e. TOEFL 79 or IELTS 6.5), the application will not be processed/reviewed until an updated English result which meets the minimum requirement is submitted.
If short-listed, applicants may be interviewed by the School of Communication
TUITION FEE
| Amount | |
|---|---|
| per year for one-year full time student | HK$180,000 |
| per year for two-year part time student (local Hong Kong students only) | HK$90,000 |
FAQ
The Media Management degree places much heavier emphasis on the “business” aspect of communication. Graduates are expected to build or advance careers in the management rather than the editorial section of the media industry, although training in the programme is not restricted to media operation.
The student halls are not available to post-graduate students, but there is a private on-campus dorm called the NTT International House that some students like to stay in. Most students find private housing off campus.
Hong Kong is a dynamic, international 24-hour city that is full of people, cultural events and food from all over the world. Cantonese is the main language but English is also widely used. Hong Kong is one of the safest cities in the world, is an excellent travel hub for exploring the rest of Asia and has a large variety of outdoor activities and tourist attractions. People love living in the city for its vibrancy and endless list of things to do.
No. We recommend dissertations only for students interested in pursuing further studies.
The main medium of class instruction is English, with very limited Cantonese and Putonghua as auxiliary devices. Although proof of English proficiency is not a necessary condition for Admissions, applicants whose English is weak will find it difficult to understand lecturer, complete required reading materials in time and complete assignments and term papers. Therefore, a good command of English is a plus in our Admissions considerations.
Students can work on campus up to 20 hours per week and are allowed to have short-term internships while studying. Students may also work in the summer and the Hong Kong government allows students to spend one year working in Hong Kong after graduation without a work visa. See government regulations here.
Yes. We have committed a substantial subsidy for all students of the progamme to enjoy the same privileges and services as those of UGC-funded programmes at the University Health Clinic.
Merit-based scholarships will be awarded in the second semester to students with outstanding academic performance in the first semester. Awarded students receive between HK$10,000 and $20,000.